Editing Free software section in index.

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                                <!-- ~~~~~~~~~ FSF Introduction ~~~~~~~~~ -->
                                <div id="fsf-intro">
                                        <h3><a href="http://u.fsf.org/ys"><img alt="Free Software Foundation" src="//static.fsf.org/nosvn/enc-dev0/img/fsf-logo.png"></a></h3>
-                                       <p>Email Self-Defense is a project of the Free Software Foundation. The FSF works to secure freedom for computer users by promoting the development and use of free (as in freedom) software and documentation.</p><p>We have big plans to get it in the hands of people under bulk surveillance all over the world, and make more tools like it. Can you make a donation to help us achieve that goal?</p>
+                                       <p>Email Self-Defense is a project of the Free Software Foundation. We fight for computer user's rights, and promote the development of free (as in freedom) software like GnuPG.</p><p>We have big plans to get this guide in the hands of people under bulk surveillance all over the world, and to make more tools like it. Can you make a donation to help us achieve that goal?</p>
 
                                        <!--<p><a href="https://u.fsf.org/yr"><img alt="Join now" src="//static.fsf.org/nosvn/enc-dev0/img/join.en.png"></a></p>-->
                                        <p><a href="https://u.fsf.org/7w"><img alt="Donate" src="//static.fsf.org/nosvn/enc-dev0/img/donate.en.png"></a></p>
@@ -313,6 +313,8 @@
 
 <p>People who use your public key can see the number of signatures it has. Once you've used GnuPG for a long time, you may have hundreds of signatures. The Web of Trust is the constellation of GnuPG users, connected to each other by chains of trust expressed through signatures, into a giant Web. The more signatures a key has, and the more signatures it's signers' keys have, the more trustworthy that key is.</p>
 
+<p>People's public keys are usually identified by their key ID, which is a short string of digits like 9G6E29F7. You may also see them referred to by their key fingerprint, which is a slightly longer string of digits often prefaced with "0x," like 0x2C1008316F3E89B7.</p>
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                                </div><!-- End .section-intro -->
 
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                                <div id="step-5d" class="step">
                                        <div class="main">
                                                <h3>Make it part of your online identity</h3>
-                                               <p>Start writing your key ID anywhere someone would see your email address. Add it to your email signature, so that anyone corresponding with you knows that they can donwload your public key and verify that it's the correct one. It's also good to post it on your media profile, blog, Website, or business card.</p><p>We need to get our culture to the point that we feel like something is missing when we see an email address without a public key ID.</p>
+                                               <p>Start writing your key ID anywhere someone would see your email address. Add it to your email signature, so that anyone corresponding with you knows that they can donwload your public key and verify that it's the correct one. It's also good to post it on your media profile, blog, Website, or business card. (At the Free Software Foundation, we put ours on our <a href="https://fsf.org/about/staff">staff page</a>.)</p><p>We need to get our culture to the point that we feel like something is missing when we see an email address without a public key ID.</p>
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                                </div><!-- End #step-5d .step-->