you're familiar with Python packaging you may consider deploying with
your preferred method.
+.. note::
+
+ What if you don't want an in-package ``virtualenv``? Maybe you
+ have your own ``virtualenv``, or you are building a MediaGoblin
+ package for a distribution. There's no need necessarily for the
+ virtualenv produced by ``./configure && make`` by default other
+ than attempting to simplify work for developers and people
+ deploying by hiding all the virtualenv and bower complexity.
+
+ If you want to install all of MediaGoblin's libraries
+ independently, that's totally fine! You can pass the flag
+ ``--without-virtualenv`` which will skip this step.
+ But you will need to install all those libraries manually and make
+ sure they are on your ``PYTHONPATH`` yourself! (You can still use
+ ``python setup.py develop`` to install some of those libraries,
+ but note that no ``./bin/python`` will be set up for you via this
+ method, since no virtualenv is set up for you!)
+
Assuming you are going to deploy with FastCGI, you should also install
flup::