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-            <h1>Don't give your loved ones gifts that stand in the way of their freedom</h1>
-<p>The headlines are filled with stories of "Big Tech" abuses, using the
-tight control they have over their devices and platforms to keep us
-powerless and dependent on them. There's no time at which this is more
-evident than in the holiday season, when they marshal all of the
-advertising at their disposal to sell us things that we don't need --
-  and worse, products that don't respect our basic freedoms.</p>
+            <h1>Put freedom first in your gift giving this year.</h1>
+<p>It's time to reclaim our freedom from the abuse of multinational
+corporations, who
+use <a href="https://gnu.org/proprietary/">proprietary software</a>and
+malicious "antifeatures" to keep us powerless, dependent, and
+surveilled by the devices that we use. There's no time at which it's
+more important to think about these unfortunate facts than the holiday
+season.</p>
+<p>The gifts that we recommend here might not be making headlines, but
+they're the rare exception to the apparent rule that devices should
+mistreat their users. We encourage you to take a close look at our
+  recommendations and see if they might work for you or a loved one.</p>
                        <h4>This year, choose freedom</h4>
-                       <p>This year, we advise you to end that cycle of forced obsolescence and user exploitation, and opt to try running <a href="https://gnu.org/philosophy/free-sw">free software</a> on a device you already own. If you're unlucky enough to get a gift that doesn't respect your freedom, you can still <a href="https://h-node.org">help others avoid it</a> by documenting its ethical pitfalls.</p>
+                       <p>To minimize ecological waste and encourage free software adoption, we advise you to end that cycle of forced obsolescence and user exploitation, and opt to try running <a href="https://gnu.org/philosophy/free-sw">free software</a> on a device you already own. If you're unlucky enough to get a gift that doesn't respect your freedom, you can still <a href="https://h-node.org">help others avoid it</a> by documenting its ethical pitfalls.</p>
 <p>Let your loved ones know that you respect their freedom and privacy
 too much to cave for the newest Apple, Amazon, or Google device, and
 give them the one gift that keeps on giving: freedom.</p>